Your app has been built, it works on all the devices it’s designed for, and everything is ready to go.
It’s only now that you run into your first real roadblock: after several days on Google Play and/or the App Store, you’ve gotten little to no downloads.
There’s no need to fret, because this is an issue that many new app developers run into as well, so you’re not alone.
In addition, as Buildfire points out there are many different proven strategies you can utilize to drive traffic to your app and start earning more downloads (and with it, more money).
Here are the top five strategies to get more downloads for your app:
Strategy #1 – ASO
ASO stands for ‘App Store Optimization,’ and it basically means that you optimize your app to make it more discoverable on Google Play and/or the Apple App Store.
There are many different things you can do to optimize your app for the app stores, including:
- Including popular SEO keywords in your description
- Placing a popular keyword in the title
- Including bullet points in your description so it’s easier to scan over
- Incorporating images, slideshows, and video tutorials into your description
- Collect numerous positive review
Strategy #2 – Don’t Neglect The Icon
Believe it or not, your app’s icon actually plays a significant role in your marketing campaign.
The reason for this is because your icon is the very first thing someone will see when they look at your app.
Therefore, as users scroll through the various apps in the store, you really need your icon to stand out.
There are a few different rules to follow when designing your icon, including:
- It should accurately represent what your app is about
- It should stick to the primary colors of your brand (2-3 different colors maximum)
- It should be simple and not overly flashy or complicated
- It should not look like any other popular app icons
Strategy #3 – Build A Press Kit For Your App
A press kit is a series of marketing tools you can create for your app in order to help gain more attention and thus earn more downloads.
Examples of what your press kit can include are:
- Download URL
- Screenshots Of Your App
- PDF or Powerpoint Presentation Of Your App
- White Paper
- Landing Page
- Press Release
Each of these are things you can put out into the world to help raise awareness about your app.
For example, you can submit your press release to journalists, you can email popular bloggers and ask them to include the URL to your landing page, and you can give your white paper to people who may be interested in joining your company.
Strategy #4 – Reach Out To Groups Of Social Media
While you may understand the importance of having a durable media presence, do you know how to build that presence in the first place?
The easiest way to gain followers on your various social media pages will be to join relevant groups. There, you can post about your app and directly engage with users, some of whom may like or follow your pages.
You can also message users privately and offer them your app for free in exchange for an honest review (and as was mentioned before, gathering more reviews really helps with your ASO).
The specific social media platforms you should focus on are:
Strategy #5 – Giveaway Your App For Free
At your app’s launch, you should initially give it away for free rather than making it for sale. People will always be more likely to download any app if it’s free versus if it’s $2.99 or even if it’s just $0.99.
If you’ve already built awareness about your app before the launch, such as with your press releases and social media marketing, this strategy is even more effective. The more downloads you earn will translate to more reviews and a higher ranking on the Google Play or App Stores.
Getting More Downloads
It doesn’t matter how awesome your app is, because it will never be discovered if no one knows about it. This is why promotion and marketing is an arguably even more important process than the development of your app itself.
Fortunately, each of these strategies we have just covered will be effective at building awareness about your app so you can earn more downloads.